LOOK BEAUTIFUL HOW ICONIC BRANDS Use Color To Speak To Your Emotions by Ronit Ziswiler Iconic brands know that color has the power to stir emotions and send subliminal messages. And across the centuries many designer brands have laid stakes to their brand colors. Whether it’s in clothing or packaging, they are now automatically associated with those brands. Let’s look at some: 26
Gucci Stripes The Gucci colors of gold, green and red symbolize grandeur and authenticity. The famous gold interlocking double G logo is the initials of the founder, Guccio Gucci’s. The Gucci logo has become synonymous with luxury and sophistication. The signature green and red stripes are instantly recognizable worldwide. The design is always a single red stripe between two dark green ones. These stripes are stitched into their products to show the mastery of the brand. 27
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